As we dive into 2024 planning season, it's time to align your revenue-generating teams for growth - so grab your coffee, and let’s get straight into it.
But why?
Well, we’re all familiar with the poisoned chalice most businesses face, breaking down the departmental silos, stopping the finger-pointing, eliminating grey areas of responsibility, and getting our revenue-generating teams aligned on the same page.
This "great divide" leaks into customer experience and ultimately harms revenue growth.